Hello all,

As we head into the final days before our December 15 milestone, I wanted to share one more story that captures the heart of what we’re building - and why we’d be honoured to have you join us.

In this new video, our founder Matt Johnston talks about something that has guided Collective Arts from the very beginning: the belief that a creative world is a better world.

From day one, the idea wasn’t just to build a beverage company, it was to build a community. A company owned and shaped by the people who care about creativity: our artists, our drinkers, our staff, and the customers who believe in what we’re trying to do.

That’s why we’re called Collective Arts.

Because the work feels different - more meaningful - when it’s made by a group of people who share a common purpose.

Watch the new video: A Creative World Is a Better World

As Matt says, this is an invitation to be part of something bigger: to help bring creativity into the everyday through the beverages we make and the artists we champion.

If the idea of a more creative world resonates with you — if you’ve felt even a spark of connection to what we’re trying to build — we would love to welcome you into The Collective before December 15:

Join The Collective

And of course, if you have questions or simply want to talk things through, just hit reply — I’m always happy to connect.

Thank you again for taking the time to understand our journey, for your curiosity, and for believing — as we do — in the power of creativity.

With appreciation,

Roy Agostino

Collective Arts