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One thing about entrepreneurs is that we’re scrappy. You have to be, if you’re going to compete in this landscape of increasing input costs, fluctuating energy and water rates, and more demands on your customers' attention.
That’s why we’re so diligent about finding non-dilutive grant funding that supports our business objectives. In Canada, we’re fortunate to have quite a bit of support for companies that are ready to export, and that are focused on agriculture-based businesses.
So far this year, we’ve been awarded two grants totalling over $65,000—both to support market expansion in the US. These grants will allow us to put more resources into sales and marketing, and to support our robust sampling programs in all of our new markets.